The Albury Wodonga Billboard - Promoting Local Business
The Albury Wodonga Billboard is an online local business directory.
Over the past 3 years the Billboard has grown to become the comprehensive online directory promoting local businesses in the Albury Wodonga Region.
Based on a sustainable model of annually paid business listings, the Billboard is marketed with ongoing traditional and online advertising through weekly TV and Print spots, and Internet Search Engine spots.
Our marketing targets the 75% of all business and nearly 60% of all homes that are using the Internet to source information as a part of their decision making process.*
The unique "Catch" homepage displays business logos (designed along the lines of a business card pin-board).
Powerful internal search functionality provides multiple options for finding businesses, products, services and brands.
Each business logo on the homepage features a pop-up box with large logo, bold business name, 20 words of text and links through to the business listing page.
Business listing pages include a 100 word description, photo or logo, contact details, products/services/brands, email link, Web site link, printable location map and VCard. The page is also printer friendly.
The structure of the business listing pages on the Billboard has resulted in exceptional Google Search Engine results for Albury and Wodonga businesses with or without Web sites.
Businesses can list in up to 6 categories and nominate up to 12 products, services and brands.
The annual cost of a business listing is $100 for each homepage square used to display your business logo, e.g. 4 squares = $400. Minimum 2 squares required.
Business Benefits
Locally:
- centralise the task of finding local businesses online
- only Albury and Wodonga businesses (no blurring of results from competing regions)
- equal exposure for home, small and large business
- online presence without the need for a Web site.
Nationally and Internationally:
- maximise online exposure and presence of local businesses
- direct marketing of Albury and Wodonga businesses through paid Search Engine results.
Features
Unique "Catch" homepage displaying business logos and individual pop-ups with logo and a 20 word overview.
Comprehensive business listings:
- list in up to 6 categories
- description (100 words)
- logo or photo
- contact details
- products, services and brands (max 12)
- email link
- Web site link
- location map
- VCard.
Comprehensive business search:
- search by name
- search by category
- search by product/service/brand
- search by location
- browse all listings by category.
About Albury and Wodonga:
- overview of Albury and Wodonga
- links to key regional organisations.
Promotion
Persistent presence advertising through traditional and online advertising:
- Homepage links from the AlburyCity, City of Wodonga, Destination Albury Wodonga and BorderMail Web sites
- Newspaper - permanent ad spot in local TV Guide
- Television - weekly TVC spots
- Internet Search - paid top results for Albury and Wodonga keywords.
List Your Business
We hope that you will be a part of The Albury Wodonga Billboard.
Find out about more about listing your business or contact our sales team direct:
Phone (02) 6056 9846 or
(02) 6023 5052.
* Australian Bureau of Statistics - Business Use of Information Technology 2004-05, Household Use of Information Technology 2004-05.
